The Presentation Secrets of Steve Jobs


Here I'm just sharing Carmine Gallo's presentation he posted on the Slideshare. Carmine Gallo is the author of two international best-seller books, "The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience" and "The Innovation Secrets of Steve Jobs", which reveals the principles that have driven Steve Jobs’ success and that can help readers achieve incredible breakthroughs. I have not read the books but looking at the points presented in the slides, I'm sure the books contain wealth of good tips and strategies for speakers/presenters.

For those who's doing a presentation is your bread and butter, then I would highly recommend you to spare a few minutes of your precious time to view the slides. If you can't make it, below I have extracted some important quotes and points from the whole presentation (verbatim).

"A person can have the greatest idea in the world. But if that person can't convince enough other people, it doesn't matter" - Gregory Berns

"The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file" - Cliff Atkinson, Beyond Bullet Points

In the nutshell, to create and deliver a captivating, effective and memorable presentation, you have to:
  • Create the story
  • Deliver the experience
  • Refine and rehearse
Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.

Researchers have discovered that ideas are much more likely to be remembered if they are presented as pictures instead of words or pictures paired with words. If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. According to John Medina, your brain inteprets every letter as a picture, so wordy slides literally choke your brain!

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel" - Maya Angelou.

Check out other great presentations below:

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